The ident created for the Asharq Bloomberg brand launch.
My goal for this project was to create a visual experience that feels both sophisticated and dynamic, perfectly aligned with the brand's evolution.
Harnessing the power of Houdini, I developed a procedural pipeline to craft the motion and complexity seen in these visuals. Rather than relying on overly complex or "fancy" effects, I focused on creating a look and feel that genuinely honors the soul of the channel and the brand.
My goal for this project was to create a visual experience that feels both sophisticated and dynamic, perfectly aligned with the brand's evolution.
Harnessing the power of Houdini, I developed a procedural pipeline to craft the motion and complexity seen in these visuals. Rather than relying on overly complex or "fancy" effects, I focused on creating a look and feel that genuinely honors the soul of the channel and the brand.
Breakdown
Style Frames
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